GARRICK JONES is a former NFL/CFL professional athlete turned private equity executive, multi-platform developer, and architect of large-scale sports and entertainment ecosystems. With over 30 years of combined experience across professional sports, sports-anchored real estate development, capital structuring, athlete empowerment, private equity, and decentralized ownership models, Garrick has become one of the most uniquely positioned strategic operators in the industry.

As CEO and Founder of 73 Holdings LLC, he leads a vertically integrated sports investment and development firm that sits at the intersection of sports, real estate, finance, technology, and community transformation. His professional reach spans from large-scale district development (District 73/66) to innovative athlete-driven wealth ecosystems (Professional Athlete Accelerator), Web3 engagement engines (FanCentric DAO), and complex capital stack engineering involving private equity, bond facilities, trade programs, and alternative funding vehicles.

Garrick’s rare combination of high-level sports experience, investment intelligence, deal-flow access, and integrator capabilities positions him as the ideal Family Architect to build and manage a generational legacy platform for elite athletes transitioning into long-term wealth.