ERIC PRIEST is an undefeated Korean-American professional boxer competing in the middleweight division, holding a 16–0 record and currently #10 in the WBA World Ranking following his Intercontinental title win. Promoted by Golden Boy Promotions, Priest is rapidly ascending towards a world title shot with a reputation for discipline, precision, and in-ring dominance.

A former Wilhelmina model, Priest brings a unique blend of athletic excellence and marketability. He currently works with brands such as Rémy Martin, is a former Adidas athlete, and continues to expand his presence across lifestyle and performance-driven partnerships.

Beyond boxing, Priest is actively exploring AI integration across a range of industries, working alongside his brother, an AI developer, to bridge sport, business, and emerging technology. With a strong understanding of branding, authenticity, and audience connection, Priest represents a new generation of athletes—those who not only perform at an elite level, but also build influence and value far beyond the ring.