Principal Founding Partner
Michael Apstein is the Principal Founding Partner at Primary Growth Partners (PGP). As a CEO and strategic business operator he has a track record of success including building two “Top 1000 Brands” in the US, several companies to mid market revenues, and multiple exits. Recognized as a national branding and marketing expert, Michael has been profiled in the WSJ, Success, Money, and NBC’s Dateline. Having often operated in the Health & Wellness sector, Michael began looking at the California cannabis market in 2017, and formed PGP with two partners in 2018 in response to a direct need he saw in the marketplace - lack of cohesive strategies, under-developed brands, inexperienced operators, and marketing and distribution challenges. PGP fulfills those mission critical roles for select legacy, early stage, and emerging cannabis companies as a hands-on stakeholder, mitigating risk through deep operating expertise. PGP works with investors seeking direct investment opportunities in PGP clients.