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Primary Growth Partners

Primary Growth Partners (PGP) mitigates risk and develops competitive advantage to grow successful cannabis brands within a highly regulated environment.  PGP brings deep operating expertise to mission critical roles — Cohesive Detailed Strategy, Best in Class Branding, Proven Multi-Channel Marketing, Operational Readiness & Efficiency, and Legal Compliance — for select legacy, early stage, and emerging cannabis companies.  PGP works with investors seeking direct investment opportunities presented by PGP Clients.

 

info@wearepgp.com  424-303-6500

Michael Apstein

Principal Founding Partner

Michael Apstein is the Principal Founding Partner at Primary Growth Partners (PGP).  As a CEO and strategic business operator he has a track record of success including building two “Top 1000 Brands” in the US, several companies to mid market revenues, and multiple exits.  Recognized as a national branding and marketing expert, Michael has been profiled in the WSJ, Success, Money, and NBC’s Dateline.  Having often operated in the Health & Wellness sector, Michael began looking at the California cannabis market in 2017, and formed PGP with two partners in 2018 in response to a direct need he saw in the marketplace - lack of cohesive strategies, under-developed brands, inexperienced operators, and marketing and distribution challenges.  PGP fulfills those mission critical roles for select legacy, early stage, and emerging cannabis companies as a hands-on stakeholder, mitigating risk through deep operating expertise.  PGP works with investors seeking direct investment opportunities in PGP Clients.