Primary Growth Partners
Primary Growth Partners (PGP) mitigates risk and develops competitive advantage to grow successful cannabis brands within a highly regulated environment. PGP brings deep operating expertise to mission critical roles — Cohesive Detailed Strategy, Best in Class Branding, Proven Multi-Channel Marketing, Operational Readiness & Efficiency, and Legal Compliance — for select legacy, early stage, and emerging cannabis companies. PGP works with investors seeking direct investment opportunities presented by PGP Clients.
Principal Founding Partner
Michael Apstein is the Principal Founding Partner at Primary Growth Partners (PGP). As a CEO and strategic business operator he has a track record of success including building two “Top 1000 Brands” in the US, several companies to mid market revenues, and multiple exits. Recognized as a national branding and marketing expert, Michael has been profiled in the WSJ, Success, Money, and NBC’s Dateline. Having often operated in the Health & Wellness sector, Michael began looking at the California cannabis market in 2017, and formed PGP with two partners in 2018 in response to a direct need he saw in the marketplace - lack of cohesive strategies, under-developed brands, inexperienced operators, and marketing and distribution challenges. PGP fulfills those mission critical roles for select legacy, early stage, and emerging cannabis companies as a hands-on stakeholder, mitigating risk through deep operating expertise. PGP works with investors seeking direct investment opportunities in PGP Clients.